Convertible Season: When is the Best Time to Buy?

buying-guide convertible summer seasonality strategy

The Psychology of Convertible Buying

Every year the same pattern repeats: The first warm days lure thousands of buyers to the convertible market. But is summer really the right time to buy?

Seasonal Price Fluctuations: The Numbers

Our long-term market analysis shows clear patterns:

Price Index by Month (Base: January = 100)

MonthPrice IndexInterpretation
January100Year’s low
February102Slight increase
March108Spring awakening
April112Strong demand
May118Near peak
June120Peak
July117Slightly declining
August112Vacation time
September105Autumn begins
October98Favorable phase
November95Low point
December97Winter calm

Conclusion: Between peak and low point there is up to 25% price difference.

The Best Buying Time: October to February

Why Autumn is Ideal

  1. Supply increases: Many want to sell before winter
  2. Demand drops: Emotional buyers wait for spring
  3. Dealers under pressure: Convertibles tie up capital in winter
  4. Better negotiating position: Less competition

Concrete Price Advantages

ModelSummer PriceWinter PriceSavings
BMW E46 ConvertibleEUR 9,200EUR 7,40020%
Mercedes CLK A208EUR 8,500EUR 6,80020%
Audi A4 B6 ConvertibleEUR 7,800EUR 6,20021%
BMW E36 ConvertibleEUR 6,500EUR 5,20020%

Premium Convertibles in Focus

BMW Convertible Models

E46 Convertible (2000-2007)

The classic among compact premium convertibles:

PropertyDetails
Average Price (Summer)EUR 9,200
Average Price (Winter)EUR 7,400
Recommended Engines320Ci, 325Ci, 330Ci
To Avoid318Ci (somewhat weak)
Weak PointsRoof hydraulics, rear window

Buying tip: The 330Ci offers the best compromise of power and refinement.

E36 Convertible (1993-1999)

The affordable entry into the BMW convertible world:

PropertyDetails
Average Price (Summer)EUR 6,500
Average Price (Winter)EUR 5,200
Recommended Engines320i, 328i
Weak PointsRoof mechanism, rust on sills

Mercedes-Benz Convertible Models

CLK A208 (1998-2003)

Elegance and comfort:

PropertyDetails
Average Price (Summer)EUR 8,500
Average Price (Winter)EUR 6,800
Recommended EnginesCLK 230K, CLK 320
Weak PointsRoof, rust on wheel arches

SL R129 (1989-2001)

The legend among roadsters:

PropertyDetails
Average Price (Summer)EUR 25,000
Average Price (Winter)EUR 20,000
Recommended EnginesSL 320, SL 500
Weak PointsABC suspension (late models), electrics

Audi Convertible Models

A4 B6 Convertible (2002-2006)

Modern open-air experience:

PropertyDetails
Average Price (Summer)EUR 7,800
Average Price (Winter)EUR 6,200
Recommended Engines2.4 V6, 3.0 V6
AdvantageQuattro available
Weak PointsRoof electronics

Roof Check: What to Look For

Soft Top

Check PointOKWarning
FabricWithout tears, cleanFaded, damaged
SeamsIntact, watertightComing apart, leaking
MechanismSmooth operationStiff, jamming
SealsFlexibleBrittle, broken
Rear WindowClearCloudy, scratches

Hardtop Mechanism

Check PointOKWarning
HydraulicsComplete movementStops, noises
SealsClean closingLeaking
Roof sensorsNo error messagesWarning lights
Emergency releaseFunctionalJammed

Typical Repair Costs

RepairCost
Complete soft topEUR 800-1,500
Hydraulic pumpEUR 500-1,200
Rear window (soft top)EUR 300-600
Seal kitEUR 200-400
Roof electronicsEUR 300-800

Strategic Buying Plan

Phase 1: Research (August-September)

  • Narrow down models
  • Monitor prices
  • Mark favorites

Phase 2: Intensify Search (October-November)

  • Start active search
  • Conduct viewings
  • Negotiate

Phase 3: Close Purchase (November-January)

  • Best negotiation period
  • Consider warranty
  • Consider seasonal plates

Seasonal Registration: Is it Worth It?

Advantages

AspectSavings/Year
Insurance (6 months)approx. 50%
TaxProportional
WearNo winter use

Disadvantages

  • Vehicle not usable year-round
  • Garage space necessary
  • Administrative effort for changes

Recommendation: Quite sensible for pure leisure vehicles.

Common Mistakes When Buying Convertibles

1. Emotional Purchase in Spring

The first sunny day is the worst buying day. Prices are high, negotiation room is small.

2. Not Thoroughly Checking the Roof

A defective roof can quickly cost EUR 2,000+. Always test complete opening/closing cycle.

3. Underestimating Rust Protection

Convertibles are particularly prone to rust:

  • Sill ends
  • Wheel arch edges
  • Roof storage area
  • A-pillar base

4. Only Looking at Appearance

A beautifully polished convertible can be technically decrepit. Always test drive with roof test.

Conclusion: The Smart Convertible Buyer

The golden rule is: Buy when others don’t want to buy.

StrategyPeriodExpected Savings
OptimalOctober-January20-25%
AcceptableFebruary-March10-15%
To AvoidApril-July0% (Peak prices)

A BMW E46 Convertible that costs EUR 9,200 in June can be had for EUR 7,400 in November - that’s EUR 1,800 savings for a little patience.

If you want to buy now in summer, you should at least factor in the price premium and negotiate accordingly hard.


All price data based on our current market analysis. As of: June 23, 2025